Caracterización de las dimensiones de la responsabilidad social corporativa en la empresa hotelera almirante Cartagena

Abstract

Corporate social responsibility (CSR) is gaining increasing relevance in both developed and developing countries. With it, companies voluntarily take on various dimensions to impact society in their productive tasks. This article, a result of a research project of the Corporación Universitaria Rafael Nuñez’ Public Accounting program, focuses on characterizing the performance of Almirante Cartagena hotel business with regard to the CSR´s dimensions. It also sought to identify the hotel business’ perception ways related to actions linked to the various social responsibility dimensions to measure the impact of the organization on its internal and external public. The implemented methodology matches the quantitative and descriptive type of research and is complemented by direct observation and the application of a management survey. It is concluded that the hotel is fully committed to the research matter within its corporate management.