Capturing the Impact of Public Narrative: Methodological Challenges Encountered and Opportunities Opened

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Public narrative is a leadership practice of translating values into action. It links the three elements of self, us, and now: why I am called, why we are called, and why we are called to act now. Taught and learned for more than 15 years now through various learning environments (in-person or online courses, in-person or online workshops, etc.), the Narratives4Change research project (H2020, Nr. 841355) aimed at studying how public narrative is being used by individuals as a leadership practice within different domains of practice and across diverse cultural and geographical contexts, as well as what are the impacts achieved. An endeavor never carried before, capturing evidence of impact of public narrative going beyond the usage and transference posed several methodological challenges. To overcome them, we engaged in an on-going process of dialogue with researchers experienced in social impact analysis, and practitioners and leaders well experienced in using public narrative. Drawing on the work done in the framework of the Narratives4Change project, this article explains its methodological design, presenting and discussing two of the strategies adopted to capture the impact dimension, and how they were implemented. On the one hand, the communicative orientation of the mixed-methods research design of the project allowed researchers to empirically grasp the manifold agentic orientations that can be triggered by public narrative. On the other hand, how the Social Impact Open Repository criteria for social impact analysis was incorporated at the time of exploring and deepening into the social reality that was being observed sets us off on an “impact-oriented analytical mindset” that facilitated identifying evidence of impacts. Specific examples of how each of these strategies played out during the methodological design and implementation of the research are discussed, drawing lessons that can also inform the design of future research projects.