Abstract
Big data analytics (BDA) initiatives are crucial for changing conventional firms' decision-making (DM) directly into a data driven one that helps achieve the firm's objectives. Nevertheless, prior information methods analysis has not given sufficient interest in the effect of BDA use on DM merit. Using the computational ability of information analytics, this analysis examined the effect of BD on DM merit and evaluated the arbitrating impact of data analytics abilities. We gathered information through 480 software companies in America. The empirical methods demonstrated that BDA implementation had a strong effect on DM merit, where BDA had an arbitrating role in the relationship between BDA use and DM merit. Thus, companies would not only increase BDA use in business DM, but also take steps to boost the data analytics abilities, which will boost the DM merit in the direction of acquiring competitive advantage.
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