Abstract
For the sake of enriching relevant research field, this study focuses on two main questions: (1) What is the effect of DBA usage on firm performance (including market performance and operational performance)? and (2) What factors that drive organizations to use big data analytics (BDA) are key drivers, based on dynamic capabilities theory? And we also identified the moderating effect of environmental dynamism between BDA use and firm performance. Furthermore, we introduce the need pull/technology push framework to identify and theorize paths via which factors influence the use of BDA. Purely from the need pull/technology push theory perspective, we propose that perceived usefulness of BDA should belong to need pull factor. Thus, we select perceived usefulness and satisfaction level with existing IT technology as need pull factors, BDA use of competitors and technology compatibility as technology push factors for big data analytics (BDA) use, and examines if these factors have a positive effect on big data analytics (BDA).
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