Abstract
The framing of sexual content in women's magazines reflect two different approaches to the selection of a romantic partner: the selection of (a) a stable partner for a long-term relationship vs. (b) an attractive rogue for a fling. The effects of such framing on women's partner preferences were explored in this laboratory experiment. Women with different relationship goals were randomly assigned to read an article from a women's lifestyle magazine (Cosmopolitan) that framed sex in either relational or recreational terms before completing explicit and implicit measures of partner trait preferences. Article frame did affect the importance of appearance-related traits in a potential romantic partner as well as implicit preferences for frame-consistent partner traits. Results are discussed in terms of media framing effects.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.