A history of popular women's magazines in the United States, 1792-1995

Abstract

Introduction Women's Magazines, 1792-1918 Birth of the Big Six Leaders in the Field Editing the Women's Magazines Marriage of Convenience: Advertising and Women's Magazines What They Were Reading: Content in Women's Magazines, 1890-1918 Women's Magazines, 1919-1945 Women's Magazines in the Interwar Years Targeting Readers Creating the Women's Magazines Attracting Advertising Content in the Interwar Years World War II Women's Magazines, 1946-1995 Big Six to Seven Sisters New Contenders Epilogue Collections Used Bibliography Index