Abstract
Present study was conducted in middle Gujarat for the estimation of buying behaviour of cotton growers of different size groups for the purchase of cotton seed. A multi-stage sampling design was applied for the study and required data were collected from 120 cotton growers (26 marginal, 19 small, 30 medium and 45 large) spread over 12 villages of 6 talukas, covering three cotton growing districts of the Middle Gujarat during 2011-12. The major methods employed for the analysis were linear multiple regression model and Garrett ranking technique. Brand loyalty among cotton seed growers were influenced by price of the seed, peer group influence, brand image, advertisement and availability of the seed. The most important constraint viewed by the cotton growers was non-availability of the branded seed demanded in desired quantity followed by non-availability of the branded seed in time.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
