BUSINESS MODEL AS THE SUCCESS FACTOR IN THE ERA OF CORONAVIRUS PANDEMIC

Abstract

The current pandemic situation creates many challenges for different entities form different sectors. In proposed paper it is assumed that the business model plays curtail role as the success factor especially in the era of global pandemic. Therefore, the aforementioned area (business model as the success factor of the company) constitutes the subject of the paper. In the paper, the following goals of descriptive and cognitive character are assumed: – identification of the characteristics of the business models that are most successful in the era of pandemic, –indication of marketing practices applied by innovative company G2A in the sphere of developing successful business models. The following research methods are applied for the purpose of implementation of assumed goals: critical analysis of the literature of the subject and the case study method that shows the best business practices associated with development of business models. In the study successful company G2A is objects of research. Analyses included in the paper concern the period between march and September 2020 that was the period of global pandemic explosion (time range). Presented results of conducted analyses concern international environment (spatial range).