Abstract
The article delves into a comprehensive analysis of existing literature and compelling case studies, aiming to uncover intriguing avenues for leveraging ChatGPT in the realm of content marketing. Focused on the transformative potential of AI, the text elucidates how it can profoundly impact the endeavors of marketers by facilitating idea generation, streamlining and expediting textual tasks, as well as enhancing content optimization with regard to SEO. Also, the article endeavors to answer the question whether artificial intelligence can replace a marketer in their role and, if so, the potential ramifications that may follow.
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