ТРУДОВИЙ ПОТЕНЦІАЛ ЯК ПЕРЕДУМОВА РОЗВИТКУ БІЗНЕС-МОДЕЛІ КОМПАНІЇ

Abstract

Business models have undergone significant transformations in recent years. All changes, both positive and negative, were largely caused by the COVID-19 pandemic and its effects. Companies have been forced to digitalise their business models while employees had to work on improving their digital skills. This paper identifies and explores the up-to-date features of a company’s business model. They are related to the innovative nature of design and development of business models; flexibility and adaptability to the dynamic conditions of the market environment; change management, the development of robust resource capacity; compliance with environmental trends and the principles of responsible consumption, and, undeniably, growing online presence. A company's business model, and in particular the level of its flexibility and adaptability to the external environment, is a core economic category that needs improvement and additional investment. Business models are complex systems. Understanding the role of each individual element in the system and the set of these elements overall is an extremely important task. Workforce is one of the essential components and a strategic resource for companies in the development of their business models. However, workforce as a key resource has the greatest value only once its potential is discovered and fully utilised. Therefore, one of the major objectives for companies today is to develop their workforce potential. This paper presents a study of workforce potential, i.e. its professional component, as an essential element for the development of a company's business model. The findings propose a set of skills, namely soft skills, which recent graduates – one of the most active groups in the job market - might lack or need in order to meet their own professional ambitions and the needs of employers today. In addition, it is concluded that the problem of worrkforce potential development requires a comprehensive approach. The paper suggests a vision of the role and participation of each stakeholder in solving the task of developing workforce potential.