Business Development Strategy: A case study at the fastest food packaging converter printing company in Malaysia

Abstract

However, to become a leading one-stop solution provider to support all packaging requirements from global clients, they must invest in new technology for business development strategy. This study focused on the challenges faced by a food packaging converter, Company A using the flexography technology from Koenig & Bauer as the first Asian country that invests with the technology to enable them to define new yardsticks in the packaging sector. This study also discussed strategies for material usage with the new printing technology. Now, the food packaging converter industry is thriving to the next level of business growth by partnering with an international packaging company subsidiary to sustain its business continuity as a global alliance of packaging printing companies. Keywords: Printing technology investment; Print on demand; Business development; Strategy; food packaging material. eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under the responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians), and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v7iSI8.3913