Business Development of Tutorial Schools in Bangkok, Thailand

Abstract

This study determined the business development of tutorial schools in Bangkok, Thailand. Specifically, it looked into the following: the level of the business development of tutorial schools along marketing management, financial management, government policies and regulations, and human resource management; the impact of the business development of tutorial schools; and the impact as influenced by the level of tutorial school business development. The study made use of the descriptive correlational method of research. There were 652 respondents. A structured questionnaire was used to gather data. Ethical considerations included no risk on the respondents, anonymity and confidentiality among others. The data gathered were treated statistically using frequency, percentage, mean, and multiple linear regression analysis. The findings of the study are the following: (1) The level of business development of tutorial schools with marketing, financial, and government policies and regulations in Bangkok, Thailand is "Very Satisfactory"; (2) The level of impact of business development of tutorial schools in Bangkok, Thailand is “Very Satisfactory”. (3) There is no significant influence of the process variables on the output variables. The tutorial schools should continue providing training and seminars to equip themselves with comprehensive business trends and developments. Tutorial schools should provide more amenities in order to attract more students and increase their market.