Abstract
Globalisation has witnessed ever increasing cross border business developments. Most enterprises come to realise that cross cultural business development and management is just as important as cutting edge technologies. This paper is a study of an international environmental company that had a successful development in China based upon its sensitivity to cross-cultural business development issues and apt management decision and timely measures. The findings of the surveys and interviews that this study conducted show that there were differences in the perceptions by the company staff in its UK Head Office and those in China with regard to the business cultures of the country where they were operating. Such differences also affected to a certain extent the communications and interactions between the two teams and ultimately the business development.
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