Bucharest cultural heritage through the eyes of social media users

Abstract

ABSTRACT This paper investigates the use of social media to underline the tourism cultural heritage of Bucharest. The authors examine the history of the city, dating back from its settlement during the Ottoman Empire and passing through a series of radical changes: the period of Phanariot rulers, the golden age as the “Little Paris” of the Balkans, the Communist period, and the current democratic regime. The paper is based on the reviews’ study from the Tripadvisor.com platform and investigates tourists’ emotions during their travel experiences. Sentiment analysis of Bucharest as a tourist attraction was developed based on the emotion criteria (anger, anticipation, disgust, fear, joy, sadness, surprise, trust). The findings revealed that visitors have favourable emotional responses towards the tourist attractions.