Flow experience and behavioural intention in recreational flights: the mediating role of satisfaction, recollection and storytelling

Abstract

ABSTRACT Flow experience in recreational flights not only can have positive psychological effects and individual satisfaction, but recollection and storytelling of this experience can be considered a marketing tool for tourism destinations. This study aims to examine the influence of experience gained from recreational flights on behavioural intentions of flight site users and the mediating role of satisfaction، recollection and storytelling. Employing a quantitative approach and gathering data from 279 respondents at two prominent recreational flight sites in Iran, the analysis conducted through Partial Least Squares (PLS) discovered a significant impact of flow experience on satisfaction, recollection, storytelling, and behavioural intention. Moreover, it was found that satisfaction, recollection, and storytelling mediate the connection between flow experience and behavioural intention.