Abstract
The merging of IT and broadcast technology has been an ever-expanding phenomenon. This merge is particularly evident in the area of digital asset management (DAM). The author, an experienced software developer, describes his first foray into the arena of broadcast technology. Currently he is working on a new DAM system for long form and promo content. The current post-production process will be replaced with an automated tapeless environment supporting ingest, quality control, dubbing, transfer to the editing system, archive management and transfer to on-air systems. This paper describes the education of the author on broadcast technology and the unique needs and concerns of his post-production clients. The merging of IT and broadcast, and the contributions each brings to the success of the implementation of a DAM system is set against the backdrop of a project as it progresses from high-level analysis, vendor selection, system design, hardware implementation, software development, testing and detailed workflow analysis. The author presents a project in the midst of development, with the recurrent pattern of successes and setbacks.
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