Abstract

What is the place for consumption in museums? How does this relate to the logics of social distinction? What meanings are evoked by the acquisition of objects in the stores from these spaces? What may this reveal regarding the relations the public keeps with these institutions? Is it possible that the act of consuming the museum brand makes the visitor feel closer to it? These are some questions that we seek to answer, even if partially, in this work. To this end, we consider the museum as a means of communication and a device of knowledge and power, therefore, a vector of mediations that give meaning to social reality. The consumption rituals are inscribed in this intersection as one way of experiencing the museum – understood here as the visit to the museum.

Full Text
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