Abstract
Employer brand represents built reputation of the employer among the employees with which manage their concepts and attitudes in order to build a corporate brand. The benefits of developing an employer brand are reflected in attracting talented employees, improved employee motivation, lower costs, better business results and a stronger competitive position. The aim of the paper is observing the development of corporate brand and employer brand on the basis of carried out studies. Research methods are inductive and deductive method and the method of analysis and synthesis. The conclusion of the paper is that developed employer brand affects on better motivation of employees and their job satisfaction, which is reflected in the development of the company's reputation in the external environment.
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