Abstract
The need for charity drives in Malaysia has become even more crucial with the halt and closure of countless businesses during the COVID-19 pandemic. Due to social restrictions implied, the method of collecting charity funds is now severely limited, resulting in the deployment of social media platforms. Suiting the current needs, this research aimed to understand the public's acceptance of e-charity programs. This quantitative research studied the response of 129 samples spread from urban and rural areas in Malaysia. Data were collected through a questionnaire in Google Form and distributed through social media platforms. Results show the public is willing to do charity online, and it is a way to encourage charitable behaviour.
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