BLOG AS A DIALOGUE

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The article is devoted to the features of dialogic interaction between blogger and audience. The explorers conducted their study on the material of blogs posted on the Yandex. Zen platform in 2023-2024 that are related to the professional activities of the author: "Senior Flight Attendant Speaks" , "Diary of a Restaurateur," "Evil Biochemist" - and comments to them. The article discusses some methods of dialogization in media text used by the blogger, such as questions from non-professionals modeled in the title of the post, such as etiquette, explanatory, polemical tactics. Instructive tactics have special significance as a characteristic of the described communication model. Using them, the author of the publication emphasizes, that the non-specialist addressee acts as a client and an experienced professional must regulate certain aspects of their behavior. When analyzing the speech behavior of commentators, the authors of the article pay special attention to interrogative sentences, including rhetorical ones, as well as to the tactics of self-presentation, which gives the audience member grounds for discussion with the blogger, and the phenomenon of total mockery. They note that the initial communicative model, which involves dialogue between a professional and an interested amateur, undergoes significant transformations in the course of commenting on the post. Along with the blogger's monologue and individual comments, the article studies the actual dialogic snatches presented in two varieties: dialogue between the author and the reader and dialogue between readers. Researchers conclude that in the blog genre, both the addresser (author) and the addressee (commentator) focus on active dialogic interaction. The speech tactics they use correspond to this principle. At the same time, the author of the blog strictly follows his own role model of a professional educator. At the same time, the addressee depends largely on the principles of real dialogic interaction, where they position themselves as an equal participant of the discussion on the questions posed by the author. The identified qualities of verbal interaction in the blog reflect the specifics of Internet communication, characterized by the absence of rigid role positions and the illusion of communication equality. The article outlines a research perspective related to the analysis of the functioning of other communication models in traditional and new media.