BLOCKCHAIN AS A MANAGEMENT TECHNOLOGY: INSTITUTIONALIZATION OF CRYPTO-ASSETS AND TRANSFORMATION OF ENTREPRENEURIAL MODELS USING THE EXAMPLE OF ETHEREUM

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The rapid development of blockchain technologies creates a new paradigm of economic relations, requiring a rethinking of traditional approaches to management and business organization. The relevance of Ethereum research is due to its significant potential for creating new forms of economic coordination that go beyond existing institutional structures. With the growing complexity of global economic systems, Ethereum offers a unique approach to solving trust, transparency, and transaction efficiency problems. The purpose of the work is to substantiate the role of blockchain as a new management technology using the example of the Ethereum platform, as well as to reveal the mechanisms for projecting imaginary autonomy in the process of its design and institutionalization through the activities of various actors. The study focuses on the formation of alternative modes of economic coordination of entrepreneurial structures and social organization.Key characteristics of the “governance through transactions” implemented in Ethereum are identified, including the focus on exchange and association relationships, the epistemological gap between the calculation and meaning of transactions, and the specific processes of forming and articulating these transactions. The process of institutionalization of the autonomy of cryptoassets is analyzed, demonstrating the complex interaction of various actors, technologies and social practices. A conceptual model of the evolution of digital economy management has been developed, reflecting the development trajectory from fragility to antifragility using the example of Ethereum. The transformational potential of Ethereum for existing economic and social structures is substantiated. This platform is considered an alternative proposal for managing the digital economy, capable of changing the fundamental principles of organizing economic activity. Problems and limitations associated with the implementation of decentralized systems are also identified, including technical challenges of scalability, difficulties of coordination, and risks of excessive algorithmization of social relations.