Abstract
This paper explores how marketing in the Indian film industry has transformed over time, adapting to the digital age. In the past, promotions revolved around star power, grand music launches, and media tours. Today, social media, influencer collaborations, and streaming platforms have redefined how filmmakers connect with audiences. The research dives into both traditional and modern strategies, looking at trailers, regional campaigns, and international outreach for the Indian diaspora. Case studies of big-budget hits and indie films reveal what works and what doesn’t, tackling challenges like piracy and oversaturated markets. It also explores future trends like AI, immersive tech, and blockchain, showing how innovation keeps audiences engaged in a competitive space.
Published Version
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