Abstract
ABSTRACT Gazing at the agricultural production scene is sufficient to elicit emotional responses. Combining eye-tracking, electrodermal activity and self-report data in a between-subjects experiment design, this study explored the effects on visual attention and emotional response processes by conducting two studies. The findings revealed that (1) agricultural production scenes elicited higher visual attention, which, in turn, induced greater pleasure and led to a higher visit intention, and (2) verified bottom-up driven attention automatically intensifies psychological emotional arousal processing patterns. Theoretically, we identify the three transformations processing of tourist gaze on arousal dimension. Practically, we provide specific clues in rural tourist attractions planning to improve the qualities of the tourism experience.
Published Version
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