Beekeeping and honey production in Russia

Abstract

Honey occupies a special place in the diet due to its functional and medicinal properties. Honey consumption is significantly below the level recommended both in Russia and in the world. It is possible to significantly increase honey consumption both in the internal and foreign markets. The research aims to analyze and identify problems, obstacles and driving forces in the development of beekeeping in the case of Russia. Analysis showed that 18 Russian regions are focused on the export of honey to interregional and foreign markets. The beekeeping sector faces significant challenges in honey selling. The adulterated honey share is estimated at 30%. More than half of the honey on the Russian market is sold through direct short channels. Promoting products to metropolitan and foreign markets requires new approaches to building supply chains: data on apiaries and honey quality; optimizing supply chains and income distribution by chain links. The industry drivers can be a cluster approach; digital technologies to solve specific industry issues; new approaches in support of the industry by state.