HONEY MARKETING PROBLEMS AND HONEY CONSUMPTION HABITS IN ERZURUM

Abstract

In this study a survey was made for determining honey consumption habits and honey marketing problems between1-31 March 2010. In the consumers based research data were collected from (105 consumers) criterias when buying honey, different kinds and health benefits of honey in Erzurum. According the assesments of results; it was found that 46.66% of consumers consumed 5 kg of honey per capita per annum and taken into consideration using honey every day. It was determined that the product quality and floral source of honey were more important than price, brand name, region, flavour and colour for consumers. Most of the consumers (60.95%) prefered cenrifugal honey in this study. According to the survey findings, the brand did not have an important effect on consumers’ honey consumption and purchasing habits. This result revealed that there was a negative situation about production and marketing of honey in Erzurum.