Abstract
This paper examines the emerging phenomenon of bee tourism and its potential for fostering sustainable development in rural areas. Bee tourism, based on the process of attributing tourism value to apiculture and beekeeping, offers unique experiences for visitors while promoting local businesses. Drawing on a qualitative study which includes both the supply and demand sides, interviews with nine honey producers and six special interest tourists were made in the context of rural Catalonia. The article emphasizes the opportunities and challenges of bee tourism in rural communities, leveraging their cultural and natural resources to create tourist experiences. In addition, it explores the role of creativity and entrepreneurship in crafting engaging bee tourism offerings and highlights the need for collaboration and sustainable practices to ensure short and long-term success. This research encourages further exploration of bee tourism as a viable strategy for the sustainable development of tourism practices in rural areas.
Published Version
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