Abstract
A brief reply to Berecz's (1973) note on aversion therapy is presented.Several key arguments are evaluated and alternative views are proposed. It is suggested that rapid smoking is not contraindicated by punishment theory, that Berecz's discussion of aversion therapy overemphasizes the punishment paradigm, and that Wilson and Divison's (1969) argument in favor of the topographical similarity between target response and aversive stimulus requires consideration. That research must include independent assessment of aversive stimuli is acknowledged, but the citations Berecz provides to illustrate this point are found to be inappropriate. Finally, the clinical utility of parametric studies on the psychophysiological nature of aversiveness is questioned.
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