Abstract
The article is devoted to a research of automobile media discourse. In the article lexical features of the English-speaking presentations of electric vehicles in mass media are distinguished. The concept “electric car / vehicle” is defined and the main ways of development of electric vehicles are considered. In the article advantages and shortcomings of electric cars in comparison with internal combustion engine vehicles in media presentations are disclosed. Structural and semantic features of the lexical presentation of electric vehicles in English-language media are revealed. The article demonstrates that the main lexical semantic, stylistic and grammatical features help the addresser in the media presentations of electrical cars to inform the addressee about goods, to form the positive image of the electric vehicles at the buyer and to induce to buy the electric car. The research contributes to the development of psycholinguistics, media linguistics, cultural linguistics, discourse theory and influence theory, automobile media linguistics on the example of verbal media presentations of electric cars / vehicals in English-speaking countries.
Highlights
The end of the 20th century and the beginning of the 21st century are represented transition to total electrification of mankind which basis can be considered the automobile sphere as one of quickly developing in the world (Svetlana, 2014) though the most part of discoveries in the sphere of electric motors for cars was made at the end of the 19th – the beginning of the 20th centuries
The electric car or vehicle represents the car which is powered by accumulators or other fuel elements (The electric vehicle, 2019)
The first electric vehicle was put into operation in 1841
Summary
The end of the 20th century and the beginning of the 21st century are represented transition to total electrification of mankind which basis can be considered the automobile sphere as one of quickly developing in the world (Svetlana, 2014) though the most part of discoveries in the sphere of electric motors for cars was made at the end of the 19th – the beginning of the 20th centuries. The mankind tries to pass to the methods and means of operation of cars which were more sparing for the environment long ago. To this day it is considered that entry of electric vehicles into the international market will complicate work of designers of these projects, and will lead to considerable reduction of financial flows in an automobile and oil-extracting industry system. Even when charged with power from nonrenewable sources, the inherent fuel efficiency of electric motors versus internal combustion engines means they release less carbon per mile (when similar vehicles are compared) (Electric Cars: What They Are and How They Work, 2019). The advantages of electric vehicles are actively discussed in the modern mass media: in media presentations and media publications in newspapers, magazines, on television and in the Internet
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