AUGMENTED REALITY: THE MODERN DRIFT IN FASHION INDUSTRY

Abstract

This paper deals with the focus on the anticipated future capabilities, advancements, and limitations of augmented reality, this study examines the evolution and modifications throughout the period of AR adoption in the primary application areas. When it comes to engaging consumers and creating creative ideas, one of the fastest-growing and most innovative industries is without a doubt the textile and fashion industry. Augmented reality (AR), a strong and convincing tool, will improve marketing efforts and increase consumer involvement, which will boost revenue. Anything that is deemed popular attracts early adopters, as shown in the fashion retail industry, either in the physical or online marketplaces. By 2022, approx. 44% of the global populace intends to use AR, according to a Digi-Capital prediction. With a focus on the anticipated future capabilities, advancements, and limitations of augmented reality, this study examines the evolution and modifications throughout the period of AR adoption in the primary application areas. We conclude by thinking about the disruptive effect that VR/AR/MRITF is going to be competent to have in scientific domains as well as in human interaction and communication.