Feasible Technology for Augmented Reality in Fashion Retail by Implementing a Virtual Fitting Room

Abstract

Augmented Reality has become a bridge from the virtual to the real world. This technology has been an implementable choice for fashion companies to provide more information and customization for their user's shopping experience. From the COVID-19 pandemic alongside technological globalization, fashion industries have to find a new way for customers to purchase products. All things considered, AR helped fashion industries keep customers attracted and satisfied. This paper is conducted in a Systematic Literature Review manner to review and compare the AR technologies used by fashion industries. Furthermore, the result would be a proposition of which Augmented Reality technology or platform option is feasible and implementable for the fashion industry. After comparing the technologies used in past papers and their technical and economic feasibility, we propose a 3-term plan. The short-term plan with zero cost and mobile platform-focused application, the medium-term plan with an upgraded version of the garment object from 2D images to 3D objects, and the long-term plan changing the platform used from mobile to a new device. We also conclude that artificial intelligence can also support and improve the augmented reality experience for customers in the fashion retail industry by implementing an AI-powered virtual assistant.