Abstract
This research discusses the important role of e-commerce in shaping people’s financial literacy. E-commerce has become one of the main pillars of Indonesia’s digital economy, and the increased use of this platform has had a significant impact on people’s financial behavior and understanding. In this study, we analyzed data from secondary sources, including reports and statistics related to e-commerce site visits and financial transactions. We explore monthly trends and growth in visits to popular e-commerce sites in Indonesia during the first quarter of 2023. In addition, we examine how promotional programs and discounts in e-commerce can influence people’s shopping behavior and awareness about saving and investing. The results of this research highlight the importance of e-commerce as a means of education and financial literacy for Indonesian people in the digital era.
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