ASSESSMENT OF THE LEVEL OF COMPETITIVENESS OF CONSTRUCTION COMPANIES BY CRITERIA

Abstract

The purpose. Conduct a comparative analysis of construction companies and on the basis of selected criteria to assess the level of their competitiveness. Method. To achieve this goal, a wide range of general and special methods of analysis and synthesis, economic and logical methods of comparison, grouping, graphical method, method of scoring and comprehensive assessment and others. The Results. The article substantiates the need to increase the competitiveness of the construction industry in the context of economic globalization. Factors influencing the level of competitiveness of the enterprise in the construction market are considered, among which: production and technical, scientific and technical, financial and economic and human resources; level of material and technical support; effectiveness of advertising and marketing campaigns; sales promotion effectiveness. The difficulties inherent in the construction industry during the economic crisis and related problems of assessing the competitiveness of construction companies, as well as the features of the assessment of enterprises taking into account the specifics of the construction industry. A comparative analysis of construction in Ukraine in recent years, which showed that assessing the dynamics of the number of enterprises in Ukraine and in the construction of residential and non-residential buildings, identified certain trends - both positive and negative, but they all have certain time frames. The choice of criteria for the competitiveness of a construction company is substantiated and the method of their calculation is presented. Selected criteria for assessing competitiveness include company reliability, compliance with contractual obligations, market experience, quality of construction services, staff skills, range of services, timeliness of delivery, readiness to negotiate, market popularity and cooperation with large companies. companies. Each of the presented construction companies is considered and analyzed from the standpoint of the proposed criteria of competitiveness. Based on the analysis, the main advantages of each company and its weaknesses were identified. The company with the strongest competitive position among the analyzed construction companies of Ivano-Frankivsk region was singled out. Scientific novelty. A scientific and methodological approach to assessing the level of competitiveness of a construction company based on criteria is proposed, which allowed to highlight the strengths of each company and its weaknesses. The practical significance. The results of the study are the possibility of practical use of this approach to assess the level of competitiveness of construction companies and recommendations for their improvement.