ASSESSMENT OF THE CURRENT STATE OF DEVELOPMENT OF THE CULTURAL ENVIRONMENT OF THE REGIONS OF UKRAINE

Abstract

In the course of writing the article, the cultural environment is analyzed, which is the most important prerequisite for qualitative improvement of productive forces, increasing the efficiency of social production. An urgent problem is the implementation of large-scale transformation, exacerbated the problems of culture, unresolved which has led to negative social and economic consequences, among which a special place is occupied by problems at the regional level. Approved standards, deterioration of logistics, dismissal of a significant number of employees, etc.). At the same time, an important condition for strengthening the market economy is a high level of education and intellectual training of the population, intensification of spiritual renewal and cultural progress of society, the cultural level of the population. Attention is paid to the factors of preservation and development of the existing network of cultural institutions in all regions of the country, providing them with modern material and technical base, stimulating the development of film production and improving film service, its transfer to new screening technologies, museum development, creative unions of Ukraine, in particular their local organizations, ensuring the further development of cultures of national minorities, improving the conditions of creative activity and life of masters of arts, cultural workers, increasing their wages, etc. All this testifies to the dynamism of the cultural sphere, its focus on adapting to social change and international integration. The main goal of Ukrainian business culture is that it should take on more concrete forms. With the age of social media and the availability of information, reputation is becoming increasingly important. The institute of reputation is born in the Ukrainian realities and it happens not in politics or other spheres of life, but in business.