Abstract
The Korean wave has recently changed the way of cultural flows in conjunction with social media. While the Korean cultural industries have continued to export their cultural products, the rise of social media has fundamentally reshaped the nature of the Hallyu phenomenon among global fans. Many global fans consume Korean popular culture through social media such as YouTube, Facebook, and Instagram in the 2010s. While cultural policy has not solely focused on social media, the Korean government has advanced several key policy measures in advancing Hallyu in many parts of the world in the age of social media. It documents the recent development characterizing the Korean wave in tandem with the cultural industries in the age of social media. It discusses the increasing role of social media and changing media consumption habits in the Korean wave transition and the Korean cultural policy’s active responses to it. In doing so, it investigates the roles the nation-state can play in this shifting new media-led cultural market environment.
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