Assessment of recreational value of national Chambal sanctuary: application of individual travel cost model

Abstract

Purpose This study aims to assess the recreational value of the National Chambal Sanctuary highlighting the potential benefits of conservation and the need for sustainable practices. Design/methodology/approach This study uses the Individual Travel Cost Method to evaluate the expenses of individuals visiting the National Chambal Sanctuary. Findings The study reveals that the National Chambal Sanctuary has a significant recreational value, with an average visitor value of INR 35,335.69 or USD 434 and an annual value of INR 132,473,501.81 or approximately USD 1.62m, indicating substantial economic contribution. Research limitations/implications The study's limitations may stem from data collection constraints, visitor reporting biases or other factors affecting estimates' accuracy. Future research could explore socio-economic factors or factors affecting low tourist inflow in India's protected areas (PAs). Practical implications This study suggests raising entrance fees for the National Chambal Sanctuary to ensure financial sustainability, based on its high recreational value and average consumer surplus. This has practical implications for policymakers, conservationists and the tourism industry. Social implications The study underscores the significance of protecting PAs like the National Chambal Sanctuary, suggesting that public attitudes towards biodiversity conservation can be influenced by highlighting its economic and recreational value and promoting awareness of its significance. Originality/value The study evaluates the recreational value of a wildlife sanctuary in India, offering insights into conservation's economic benefits and sustainable practices and promoting further research.