Assessing Relations Among Visual Variables in Hotel Lobbies Using Deep Learning

Abstract

To understand the relationships between cognitive variables like visual complexity, coherence, and colour contrast in interior spaces, direct numerical analysis is crucial. Conventional approaches are limited due to the brain's struggle to process visual information without cognitive manipulation. However, advancements in artificial intelligence enable direct examinations. This study used a convolutional neural network to assess the intensity of colour contrasts in images of 5-star hotel lobby interiors with high levels of coherence and complexity. The results indicated that visually complex lobby interiors have less warm-cool and dark-light contrast but more pronounced complementary contrast than coherent lobby interiors. Additionally, a negative correlation was identified between complementary and warm-cool contrasts across all perspectives. These results underscore the potential influence of specific colour contrast types on the cognitive experience of interiority.