Abstract
The objective of the quantitative study was to know the difference in assertiveness levels in Técnico Superior Universitario and Engineering students to develop training strategies. The sample, chosen for convenience through a non-random instrument, consisted of 508 participants, 144 (28.3%), belonged to the Universidad Tecnológica del Sur de Sonora (UTS), 132 (91.6%) of Técnico Superior Universitario (TSU ) and 12 (8.4%) from Engineering (Ing). From the Universidad Tecnológica de Nezahualcóyotl (UTNEZA), there were 364 (71.7%), 316 (86.8%), from TSU, 18 (5%) from Bachelor's (LIN) and 30 (8.2%) Engineers. Their average age was 20 years, 240 (47.2%) were women and 268 (52.8%) men. The Shelton and Burton (2004) Assertiveness instrument was applied. The data was analyzed with the SPSS 27 statistical program. The results show a high level of assertiveness in TSU, engineering and undergraduate students from UTS and UTNEZA and that there is no significant difference between the academic levels mentioned in both universities. It concludes by proposing to carry out research on the level of assertiveness in students from other educational programs, from both university communities to compare and intervene objectively in possible aspects to improve.
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