Abstract
Introduction. A brief history of the emergence of the concepts of “assertiveness” and «assertive behavior» is presented , and their definitions are given. The importance of assertive behavior for personality development is shown. Argues for the need to investigate the structural components of assertive behavior. Materials and Methods. The research methods used were: structural analysis of modern scientific literature on the research problem, summarizing, comparing, systematizing and interpreting data. Results. Based on the analysis, comparison and systematization of the concepts of assertiveness and assertive behavior presented in modern domestic and foreign scientific literature, a complex of the most significant structural components of assertive behavior is identified. These include: self-confidence, autonomy, responsibility, self-control, communication skills, positive and tolerant attitudes, constructive ways of resolving conflicts and disputes. A model of assertive behavior is presented. It is shown that in the works aimed at increasing assertiveness and assertive behavior, the emphasis is placed on improving individual personality traits, but this approach will not give an optimal result, since it is necessary to have a complex impact on all components of the assertive conduction structure. Discussion and Conclusions. The study of theoretical approaches to the study of assertive behavior allows us to propose an expanded definition of this concept as a holistic entity, identify its main structural elements, and develop a model of assertive behavior. It is shown that when developing formative programs of assertive behavior it is necessary to have a complex impact on all components of its structure.
Published Version
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