Abstract
This study aims to develop an interdisciplinary analysis concerning the features of symbolic communication in the field of online advertising. In the first part of the study, applying some theoretical models specific for communication sciences, hermeneutics and semiotics, we intend to discuss the particularities of different forms of symbolic communication present at the level of image in online advertising. In the second part we insist upon the importance of functions of this communication form in online advertising. In the third part of this study, using a qualitative research, we aim to interpret the symbolic components of visual communication specific for online advertising and finally we shall settle some conclusions.
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