Aspects of creativity management in the Romanian industry and doctoral research

Abstract

Creativity management is an extremely vast field, which has preoccupied us for many years. In this paper we present some aspects of the junction between creativity management in academic research and creativity management in industry. Our aim was to compare how creativity management influences the results of the PhD students’ researches with the way in which creativity management in industry influences the organizational performances and competitiveness. The research based on questionnaires was carried out in parallel in technical and economic faculties in Romania, as well as in industrial organizations. Even if the variables analysed on the two samples of respondents are different, because they have different aims and interests regarding the use of creativity management, we have made comparisons between the two sets of variables and proved that the impact of creativity management in PhD students’ research is high, but the impact of creativity management in Romanian industry is low.