As Redes sociais como ferramentas de comunicação política

Abstract

The use of social media is becoming more and more common in political communication around the world. Here we analyze precisely how these networks are used as tools in political communication, focusing on the Brazilian Congress. This project is based on a case study and intends to verify the use of social networks during political campaigns as well as mandates; the analysis of the pros and cons of the strategic use of these tools, in line with the works developed by political agents in the online and offline universes.The work is based on a content analysis, a semi-structured interview, and a structured questionnaire. Thus, it was possible to conclude that networks are an indispensable channel for the political environment, whether in the campaign or office.