Artification and Social Sustainability in Smart Energy Companies and Non‐profit Organizations. The ‘Time‐Lapse’ Creative Project

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ABSTRACTThis paper investigates the role of artification in promoting social sustainability within smart energy companies and non‐profit organisations. Specifically, it explores how contemporary art‐based interventions foster social sustainability both internally and externally in corporate and non‐profit settings. It focuses on creative partnerships involving the Italian energy company Edison, the EOS Foundation and Kayròs, a non‐profit dedicated to protecting minors and vulnerable communities. This research employs a case study methodology, combining qualitative interviews with key stakeholders and analysis of project documentation to understand how these organisations integrate contemporary art into their sustainability initiatives. The findings demonstrate that partnerships with contemporary artists enhance social sustainability by engaging employees and communities in meaningful cultural projects. These collaborations have helped to create art‐centred solutions that address corporate social responsibility goals and community development. This has been achieved by incorporating art‐based initiatives both within company operations and through outreach programs aimed at external communities.