Strategic CSR based on Local Wisdom for Corporate Sustainability (A Case Study on Sugar Factories in Karesidenan Besuki)

Abstract

Objective - The objective of this program is to help and support sugar cane farmers, cooperatives and small business, and engaged in community development (such as education/training, improving health, public infrastructure/facilities, environmental conservation and poverty alleviation). Methodology/Technique - This study is a qualitative study which aims to analyze the CSR activities of sugar factories located in Situbondo based on strategic CSR concept. There are three sugar factories which are studied and analyzed in this study, i.e.: PG Assembagoes, PG Pandjie, and PG Olean. They have a program named partnership program and community development. Findings - The Partnership Program provides benefits to sugarcane farmers located around the sugar factories, and also give benefits to sugar factories themselves since more than 60% of the sugarcane milled come from the farmers. Novelty - This paper analyzes company's perception, perspectives, and understandings of CSR concepts, especially strategic CSR, also its implementation. Type of Paper - Empirical. Keywords: Corporate social responsibility, company sustainability, strategic CSR, sugar factory, partnership program and community development