Abstract
Manabi, province of sun and sea, cradle of civilizations and hospitable land, is shown as a territory with enormous potential in terms of cultural tourism, with emphasis on the archaeological component. This province located on the Pacific coast of the Republic of Ecuador has more than 700 known archaeological sites and probably more than double yet to be discovered, dating back more than 6000 years. The opening to tourism of some of these sites would not only mean a stable source of income for the communities related to the sites, but, in addition to being executed with the respective technical parameters, it would become a sustainable option for the conservation of the archaeological sites and long-term research, allowing a vast diffusion of this important ancestral legacy. Both the 16 of April 2016 earthquake and the coronavirus pandemic have severely affected the socioeconomic development of this province, therefore new opportunities for reactivation through cultural heritage must be considered.
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