Abstract
Traditional museums face limitations in providing an optimal viewing experience, while Augmented Reality (AR) technology continues to advance. This study, using Busan Museum as a case example, aims to enhance the viewing experience and visitor satisfaction, ultimately attracting a larger audience. Employing literature review, case analysis, and questionnaire survey methods, the research establishes the rationale for introducing AR technology to Busan Museum.Through investigation, nine AR functionalities applicable to Busan Museum are identified. Utilizing the Kano model, the study summarizes visitor satisfaction and prioritizes functionality, thereby confirming future development strategies for Busan Museum. Additionally, the research explores the future development of traditional museums by integrating AR technology to deepen visitors' cultural experiences. This includes aspects such as virtual exhibitions, remote tours, real-time translation and interpretation, interactive exhibits, digital collection management, and the fusion of art and technology. These enhancements aim to elevate the overall visitor experience and contribute to the development of traditional museums.
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