Abstract
The problem of price management is considered by an example of pharmaceuticals of the same pharmacotherapeutic group. It is necessary to evaluate the possibility of applying a discount on the price of one or several pharmaceuticals. Two approaches are proposed for solution. The heuristic approach is based on the idea of Ant Colony Optimization algorithm. Another approach is to restore the regression and solve the problem of nonlinear discrete optimization using an adaptive probabilistic algorithm. At the end of the work, the results of an extensive computational experiment are presented.
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