Applying Anchored Instruction in Crowdsourcing Platforms to Promote Career Competence of Digital Media Students

Abstract

The gap between the career competence and real needs of operating post significantly affects the development of enterprises. This paper combines the anchored instructional strategies and crowdsourcing to innovate the practice teaching mode of digital media specialty in vocational colleges. The goal is to explore the possibility of improving the career competence of students. A preliminary evaluation is conducted based on a 4-month longitudinal study. Thirty-nine junior students were tracked and 32 of them responded. The instruments included two popular crowdsourcing platforms in China and a testing scale of career competencies. The data was collected via Internet survey first followed by a telephone interview if the students did not respond within a fixed time. The results show that the crowdsourcing platform is an appropriate training environment where students can understand more market needs through the platform and students’ experience has been greatly improved through training and cooperation. In conclusion, the approach proposed in this study is useful in promoting career competence of digital media students in vocational colleges.