Application of Kano Model to Explore the Charm Factors of Meticulous Ink Painting about Flower in Vases

Abstract

This study takes the topic of Flowers in Vases of the exhibition ‘Pure Offerings of a Myriad Plants: Paintings on Flower Vases and Potted Scenes’ which hold by National Palace Museum, Taiwan, 2018 as main axis. The thought process and construction of the aesthetics of Meticulous Ink Painting about Flowers in Vases and its charm factors were analyzed. By understanding these charm factors, the appropriate countermeasures for the application can be taken. In this study, we applied the evaluation structure method of charm engineering, interviewed with nine high-art-involved people(five males and four females). The questionnaire survey had been created to find out the satisfactory quality. Applying Kano Model and Refined Kano Model to classify quality and the results were analyzed, we highlight the importance of each quality and suggestions for improvement. The attributes of the charm factors that affect the audience’s appreciation which also have been explored and summarized. In this study, we established the foundation of the charm factors of Meticulous Ink Painting about Flowers in Vases which can be used as a reference for painting or product design.