Abstract
Graphic design is the most basic design of visual communication in the public. It is the core of the direction of information for the public to convey the social development and technological progress is to achieve the information transmission between people and interaction and the carrier of information transmission is often referred to as media or media. So what we should do is how to integrate the essence of the local culture into contemporary design. The Chinese present age design should locate in the native place culture, excavates in the traditional culture removes takes the essence, integrates organically the traditional culture element to the contemporary design art activity in, the search contains in-depth to explain that carries on the new design reorganization. This paper proposes the novel framework of the design that will promote the further development.
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