Application of “Cultural Data” in College Education from the Perspective of Big Data

Abstract

With the gradual popularization of the Internet, the technology of big data has gradually entered the public’s vision, and its attention is increasing day by day. To improve the country’s soft power and strengthen cultural self-confidence, data and information in the cultural field are undoubtedly of great concern. College students’ inheritance and development of culture plays an important role in the strategy of strengthening national cultural soft power. Applying the technology of big data to the cultivation of talents in colleges and universities is the trend of development in the future. Colleges and universities should examine the value of “cultural data” in big data, adhere to the correct principles of education, and actively explore reasonable and effective ways to serve the cultural education in colleges and universities. This paper will focus on the application of “cultural data” in big data in the education of colleges and universities.